THE FREDDY STORY
Freddy is synonymous with sport and passion for movement. Set up in 1976 by Carlo Freddi, it has established itself immediately as a leader in the creation of professional footwear for dance and gymnastics that evolved, throughout the years, into a complete apparel collection. A story made up of milestones and new challenges, like a great sporting accomplishment, that led Freddy to become a benchmark not only in Fitness but in the world of Fashion too. Freddy’s strength is expressed by its uniqueness, or its philosophy: “The Art of Movement”.
In 2013 the now world famous WR.UP® pants launch: using strategically placed seams and inserts, Freddy research produced the first innovative Jersey pants designed to sculpt the female body by redefining the thighs and backside area. The immediate success of the WR.UP® pants heralds the brand’s entry into the US market, with the opening of its Washington retail space in March 2013.