HYPE.

 
 

THE HYPE. STORY

Established in 2011, HYPE. began as a self-funded project, designing printed clothing and accessories. After winning a t-shirt printing competition HYPE. had its first batch of stock, which sold out in a matter of hours. With the use of social networking HYPE. quickly developed into something that could no longer be tamed from the single room it was created in. Within months HYPE. had started to evolve into one of the UK’s most recognizable brands. Housing itself in the heart of the Midlands taking on a new premises in Leicester which overlooks design, production and distribution in-house. Following this, we opened our first store in Boxpark in the summer of 2013 and now HYPE. can now be found stocked in stores worldwide. What started with a lighter inscribed: ‘Get Your Own Fucking Lighter’, and a simple script over a floral print t-shirt has snowballed into what HYPE. is today.


 
 

WHERE TO BUY

STORES NORWAY

 

Store Name
777 Broadway
New York, NY

 

Store Name
123 W 12th St
New York, NY

 

Store Name
123 Atlantic Ave
Brooklyn, NY

STORES SWEDEN

 

Store Name
777 Broadway
New York, NY

 

Store Name
123 W 12th St
New York, NY

 

Store Name
123 Atlantic Ave
Brooklyn, NY

BUY ONLINE

 

Store Name
777 Broadway
New York, NY

 

Store Name
123 W 12th St
New York, NY

 

Store Name
123 Atlantic Ave
Brooklyn, NY